1250media Unveils Redesigned Website for Schug Winery
Engaging design update to better serve customers and showcase
Sonoma County vintner’s award-winning wines
Napa, California May 22, 2012 – 1250media, a Napa Valley based full-service website design, development and marketing company, announced today the redesign and launch of the Schug Winery website /web/20121014200223/http://schugwinery.com. The new and improved website is built on 1250 media’s proprietary Content Management System, Impulse CMS™, and is also hosted by the company.
The website makeover by 1250media creates a more appealing, robust, and actionable platform to better educate consumers about the Schug family’s award-winning wines, and allows for a more streamlined online shopping experience. The revised website has also been optimized for mobile and tablet devices, to meet the latest in usability standards. In addition to a wine store and wine club, it now features a dedicated trade and media section. The company’s increased emphasis on social media ties into its broader objective of sustaining an open dialogue with its customers.
“We are extremely pleased to debut the new Schug Winery website redesign,” stated Gary Thompson, President of 1250media. “We infused the new website with the latest in web usability standards and social media tools and employed our powerful Impulse CMS™ for simpler in house management of content and scalability for future enhancements and deployments,” said Thompson.
1250media’s Impulse CMS is a simple yet powerful tool that allows website owners to easily update and manage the content on their website, saving businesses time and money.
“We felt it was time to upgrade our online presence,” said David Cumming, Director of DTC Sales at Schug Winery. “Our winery continues to evolve and the new website will be a key component in keeping our customers informed about what is happening within the vineyards along with the latest information on our wines, events, and tasting room experience,” said Cumming.
About Schug Winery
Founded in 1982, Schug Winery is a family operation with a long winemaking history of creating award-winning wines. Schug Carneros Estate Winery is situated on a 50-acre site within the Carneros Appellation, southwest of the town of Sonoma. Vineyards of Pinot Noir and Chardonnay surround the winery, while other grapes are brought in from highly respected and experienced growers. Schug Winery believes that the quality of the grapes on the vine is the key to making good wine. Outside of the estate, grapes are bought from growers with whom the winery has long-term contracts, thereby ensuring Schug’s control over quality and supply. The Schug team is very concerned with finding the most environmentally friendly and efficient way of growing their grapes. For more information, visit the Schug Winery website at /web/20121014200223/http://schugwinery.com
Founded in 2010, 1250media is a full-service Website design, development, and marketing services company offering visually appealing, functional, and user-friendly template and custom website solutions for business. Each website is geared toward active user experience, ensuring users complete some form of action such as completing a lead form, managing a purchase, downloading a white paper, signing up for a newsletter or contacting for more information. In addition, all websites are built on 1250media’s proprietary content management system platform, Impulse CMS™, which allows clients to fully own and manage their website content and also manage the majority of their online initiatives through one control panel. Impulse CMS provides access to Google Analytics, Search Engine Submissions, Affiliate Marketing, Email Marketing and Social Marketing management tools. For more information visit /web/20121014200223/http://www.1250media.com.