Social Media Optimization
So you ask, what is Social Media Optimization?
Social Media Optimization or Social Media Marketing is a way to create content that will attract attention and encourage users to share your content with their Social Networks. The original message comes from a business or person and when that information is found to be useful, it is shared from one of your trusted Social Media Friends; in turn “word of mouth” business is formed. Many of us ask and value our friends’ opinions and with Social Media we’re able to get information about a company or product quickly.
Sometimes, within minutes, your message is being shared, “retweeted” or “reposted”, thus building new potential clients that you can point to your website or brick and mortar business.
Social Media Optimization is really 2 categories: Social Media is used to enhance content via RSS feeds, sharing buttons, user ratings, and the ability to view images and videos. The second component is promoting activates by blogging, commenting on other blogs, posting on status updates or discussion groups. Social Media Optimization (SMO) is similar to Search Engine Optimization with the difference being that SMO drives traffic from other places besides Search Engines.
Social Networking websites allow people to interact with one another and to build relationships. It’s the same with businesses, by embracing Social Networking, a business can build a reputation, gain customer insight, recruit more customers, allow for customer service support, share information on products, set up discounts and coupons, listen and participate and much more!
Most of this happens on desktop computers, but within 2 years, by 2013, there will be more people using their smart phones and tablets then traditional desktop computers. We’re going to be constantly connected to Social Networking everywhere we go, if you’re not already, now’s the time to get started.
Through Social Networking sites, businesses can communicate and interact with followers. By having personal interaction, your company starts to build brand loyalty. Those people share your business’ information and it gets repeated, building more traffic to your website or store.
At 1250media, we can set up your facebook, Twitter, YouTube, LinkedIn or company blog to get your company social. We’ll show you how to make it happen, view reports and stats, or we’ll do it all for you. Now let’s get your boss on board, they have no idea what they are missing out on.
Ready for some fun facts about Social Media Optimization?**
- 40% of U.S. Smartphone users compare prices on their mobile phones or tablets while in store shopping for an item
- 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
- 57% of businesses acquire a customer through their company blog
- Companies that blog get 55% more web traffic
- Inbound marketing costs 62% less per lead than traditional, outbound marketing
- Nearly 2/3 of U.S. internet users regularly use a social network
- The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years